Growing a career-training institute's organic reach by 157% in 3 months

A content strategy for TGC Jaipur, a graphic design and VFX training institute, that combined career-decision content with course-specific pages to nearly triple organic clicks in a single quarter.

The Challenge.

Students researching creative careers rarely search for a training institute by name first — they search for outcomes: "6 month courses after 12th," "job-oriented courses," or how much a skill like content creation can actually earn. TGC Jaipur's course pages existed, but nothing was capturing that earlier research-stage traffic.

The Strategy.

We built career-decision content — earnings breakdowns, short-term job-oriented course roundups — designed to meet students at the "what should I do after 12th" stage, then funneled that traffic into TGC Jaipur's Graphic Design and VFX course pages.

The Results.

The Proof.

Google Search Console — Insights, last 3 months

Top Performing Content.