Scaling organic search for India's hair extension market leader

A content and technical SEO strategy for Hair Arena, a leading hair extensions and silk hair toppers supplier, that pushed monthly clicks up 52% and impressions up 48% — driven by location-targeted supplier pages and buyer-intent guides.

The Challenge.

Hair Arena had solid product and manufacturing credentials but limited organic reach outside its home market. Buyers searching for suppliers city-by-city, and shoppers comparing hair wig brands and extension types, weren't finding Hair Arena's pages — leaving that demand to more visible competitors.

The Strategy.

We built out location-targeted supplier pages for key Indian cities alongside buyer-intent guides — brand comparisons, factory-sourcing pages, and how-to content like the Clip-In Hair Extensions guide — to capture both B2B sourcing searches and retail research queries.

The Results.

The Proof.

Google Search Console — Insights, last 28 days

Top Performing Content.