Turning a corporate gifting manufacturer into a Delhi search leader

A content and technical SEO strategy for Hello Plast, a corporate gift manufacturer in Delhi, that grew clicks 52% and impressions 48% in three months — driven by budget-tier gifting guides and product-specific landing pages.

The Challenge.

Hello Plast manufactures a wide corporate gifting catalog, but most HR and procurement buyers search by budget tier — "gifts under 500," "gifts under 250 rupees" — rather than by product name. Without content mapped to those budget-led searches, Hello Plast was losing bulk-order traffic to generic gifting marketplaces.

The Strategy.

We built budget-tier gifting guides alongside individual product landing pages — insulated jugs, lunch boxes, and other bestsellers — so Hello Plast could rank for both the "how much should I spend" research phase and the specific product searches that follow it.

The Results.

The Proof.

Google Search Console — Insights, last 3 months

Top Performing Content.