A technical SEO and content strategy for Eternity Hospital that turned branded doctor searches into a full-funnel organic growth engine — pairing procedure-cost content with local intent to double search visibility in 3 months.
Eternity Hospital had strong offline trust built around Dr. Arvind Jain (plastic surgery) and Dr. Rashmi Jain (gynaecology), but its organic footprint was almost entirely limited to branded name searches. High-intent informational queries — procedure costs, treatment guides, symptom-led searches — were going to competitors, even though the hospital had the expertise to answer them directly.
We built out procedure-cost and treatment-guide content designed to rank for both classic Google queries and the way people now ask AI platforms like ChatGPT and Gemini for medical cost estimates — while reinforcing local and doctor-branded searches with on-page and technical SEO fixes.
| Query | Clicks | Impressions |
|---|---|---|
| eternity hospital | 361 | 5,395 |
| eternity hospital indirapuram | 85 | 810 |
| dr arvind jain plastic surgeon | 52 | 899 |
| dr arvind jain | 50 | 2,850 |
| eternity hospital ghaziabad | 25 | 236 |
| white discharge treatment | 23 | 498 |
| dr rashmi jain gynecologist | 22 | 605 |
| scar revision surgery cost | 14 | 1,600 |
| Page | Growth | Clicks |
|---|---|---|
| Best Plastic Surgery Hospital in Indirapuram | +25% | 242 |
| Latest Vitiligo Treatments in 2026 | New | 177 |
| How Much Does Nose Surgery Cost in India | +147% | 106 |
| C-Section Delivery Cost in India: 2026 Guide | New | 87 |
| Scar Revision Surgery Cost in India | +7% | 63 |
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